Who Owns Alo Yoga? The Founders Behind the Popular Activewear Brand

Alo Yoga is a globally recognized activewear brand known for high-quality yoga apparel, athleisure wear, and luxury fitness products. But who owns Alo Yoga, and how did it become a powerhouse in the athleisure market? In this article, we’ll explore the founders, ownership structure, and the brand’s rise to prominence.

🧘 1. Founders of Alo Yoga

Alo Yoga was founded in 2007 by Danny Harris and Marco DeGeorge. Both are passionate about yoga and fitness and wanted to create high-performance, stylish yoga apparel that could transition seamlessly from studio to streetwear.

Danny Harris: Co-founder and co-CEO, responsible for brand strategy and marketing.
Marco DeGeorge: Co-founder and co-CEO, focused on product development and innovation.

Together, Harris and DeGeorge have steered Alo Yoga into becoming one of the most recognized names in activewear, celebrated for its technical fabrics, stylish designs, and celebrity endorsements.

💡 Fun Fact: The name “Alo” stands for Air, Land, and Ocean, reflecting the brand’s focus on a balanced and mindful lifestyle.

🏢 2. Ownership Structure

Alo Yoga is a privately held company under the parent company Color Image Apparel, Inc.. Color Image Apparel also owns Bella+Canvas, a wholesale apparel brand.

Co-CEOs and Co-Owners: Danny Harris & Marco DeGeorge
Parent Company: Color Image Apparel, Inc.
Business Model: Alo Yoga focuses on direct-to-consumer sales through retail stores (“Sanctuaries”), online platforms, and selected authorized retailers.

🌎 3. Brand Growth and Expansion

Since its founding, Alo Yoga has experienced rapid growth:

Retail Locations: Over 50 stores worldwide, called Alo Yoga Sanctuaries, offering a curated shopping experience.
Product Line Expansion: In addition to yoga pants, tops, and jackets, Alo Yoga now offers skincare, footwear, and luxury fashion items.
Celebrity Influence: Worn by stars like Gwyneth Paltrow, Kendall Jenner, and Jennifer Aniston, which has helped elevate the brand’s global profile.

💡 Insight: Celebrity adoption and social media presence have been key drivers of Alo Yoga’s market dominance.

💰 4. The Financial Success of the Founders

As of 2025, Danny Harris and Marco DeGeorge are recognized as billionaires, thanks to Alo Yoga’s success in the athleisure and wellness market.

The brand’s combination of high-quality activewear, lifestyle appeal, and retail innovation has made it a formidable competitor to other premium yoga brands like Lululemon.
Their net worth reflects the massive popularity of athleisure and the brand’s strategic expansion into international markets.

📝 5. Why Alo Yoga Stands Out

Innovative Designs: Technical fabrics that provide comfort, stretch, and performance.
Lifestyle Branding: Promotes mindfulness, wellness, and fashion-forward athleisure.
Retail Experience: The “Sanctuary” stores offer more than shopping—they provide a community and lifestyle experience.
Celebrity Endorsements: Boosts visibility and creates aspirational branding.

✅ Key Takeaway: Ownership by Harris and DeGeorge has been central to Alo Yoga’s culture, vision, and expansion strategy.

📝 Conclusion

Alo Yoga is owned by Danny Harris and Marco DeGeorge, who serve as co-CEOs under their parent company Color Image Apparel, Inc.. Founded in 2007, the brand has grown into a global leader in yoga and athleisure wear, renowned for stylish, high-performance apparel and a lifestyle-focused ethos.

Whether you’re a yoga enthusiast, fitness lover, or fashion-conscious shopper, understanding the ownership and vision behind Alo Yoga gives insight into why the brand has become a dominant force in activewear.